Manager, Digital Activation

The Manager’s role is to provide day-to-day leadership on client business lines in the stewardship and management of programmatic campaigns. Managers have a level of expertise in programmatic foundations and the ability to apply these to defining and executing against a client’s objectives. A successful Manager must be an effective communicator and possess the ability to both work with and guide a team of offshore campaign managers responsible for media success.

The Manager must lead and foster a strong level of integration within their pod and cross-functionally with other account teams.

 - Campaign Management and Media Effectiveness 

- Assist in tactical planning of Investment brief    

- Ensure agency and clients provide team all necessary requirements for programmatic planning and activation 

- Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality    

- Creating and maintaining productive internal team relationships which fosters a culture of empathy, understanding, open communication within the pod and to sr. management on the account  

- Identifying and selling ideas internally  ranging from campaign optimization strategies to new partnership recommendations 

- Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners   

- Working closely with the Marketing Science team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients    

- Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc. 

- Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented     

Team Management    

- Communicating with the management team on account and group status in a professional manner befitting a senior level team member    

- Serve as project leader and mentoring peers along with junior and offshore members of the team    

- Identifying areas to improve the knowledge or skills of offshore and more junior team members    

- Leading junior Account and offshore staff as assigned, providing ongoing feedback, career coaching and direction    

Communications    

- Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners     

- Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion