Specialist, Digital Media Planning (MGM)

@ Canvas Worldwide
Canvas Worldwidecanvasworldwide.com

Specialist, Digital Media Planning (MGM)

Posted 3 months ago

This job is still taking applications, but it's been up a while.

About the job

Canvas Worldwide is an award-winning independent media agency serving major brands like MGM, Hyundai, and McDonald's. We focus on innovative digital planning, campaign execution, and performance analysis, fostering a diverse and inclusive environment with continuous training.

Requirements

  • Proven project management skills
  • Expertise in Microsoft Tools
  • Experience with Prisma, Google Ads
  • Data organization in Excel
  • Strong communication skills

Qualifications

  • Bachelor’s Degree preferred
  • 1-2 years digital media experience
  • Ability to build client relationships
  • Knowledge of ad operations
  • Creative and collaborative mindset

Full job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.


Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).


Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role

Reporting to the Supervisor of Digital Investment, you will specialize in Digital Planning Development, Campaign Execution, Administration, and Performance Analysis for MGM. This role requires previous media agency experience (preferably Digital) and can communicate the ins/outs of how to develop/execute a media plan. 

Responsibilities

  • Utilize various systems (Nielsen, Comscore, eMarketer, Nielsen, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
  • Participate in collaborative team brainstorming across teams (particularly w/ Strategy and Content Partnership team) to create media plans
  • Support team in creating media-specific documentation including but not limited to: RFPs, Media Plans (PowerPoint & Excel), Digital Specs, Traffic Sheets, Budget Documents, Creative Tracker, etc
  • Analyze proposals and lead partner negotiations
  • Help set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, properly functioning and all materials are received from a creative agency
  • Create campaign post-launch information such as screenshots, live links, placement/creative level reporting, reviewing partner provided performance information and being able to consolidate into a cohesive wrap report (PowerPoint) to demonstrate proof of recommendation
  • Planning lead for Digital Video, Print and Branded Content (w/ input from Content Partnership Team)
  • Enter data in the billing system (SBMS) and track/generate insertion orders 
  • Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
  • Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
  • Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
  • Train assistant-level employees for the support-level work they perform and also help guide their overall growth and development
  • Manage client media billing approval and invoice reconciliations

Qualifications

  • Self-starter with proven ability to drive projects from start to finish in a timely manner
  • Expert in Microsoft Tools: Excel, PowerPoint, Teams and Outlook
  • Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
  • Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
  • Possess a strong ability to prioritize and handle multiple tasks with flexibility
  • Ability to build and maintain strong internal and external relationships (vendor community)
  • Effective verbal and written communication skills with ability to present in a clear and actionable way
  • A collaborative team player who can work independently and as part of a matrix structure
  • Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
  • Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
  • Bachelor’s Degree preferred
  • 1-2 years of experience in Media Strategy or Planning, with emphasis on Digital Media

Yearly Compensation $70,400

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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