Student Marketing Support Assistant

The Student Worker will support the Marketing team with day-to-day operations, content management, and special projects. This role is ideal for students interested in marketing, digital communications, and brand strategy, offering hands-on experience in website management, content organization, and campaign support.

Job Description

General Support

• Assist with administrative and project-based tasks for the marketing team
• Support content creation and updates across digital platforms
• Help maintain brand consistency across materials

Website Redesign & Asset Organization (Enhanced Detail)

• Audit existing website content and inventory digital assets (images, PDFs, videos, documents)
• Organize assets into structured folders following naming conventions and taxonomy guidelines
• Tag and categorize assets for improved searchability and future use
• Assist in migrating approved content into the new website CMS
• Resize, compress, or format images and files to meet web standards and accessibility requirements
• Collaborate with team members to ensure content aligns with updated navigation and user experience goals
• Maintain a tracking spreadsheet or database to monitor asset status (e.g., reviewed, approved, migrated)
• Support quality assurance by checking links, formatting, and content accuracy post-migration

Digital Content Support

• Assist with updates to web pages and landing pages
• Upload and format content within the CMS

Additional Job Description

Qualifications

• Currently enrolled FGCU student (Marketing, Communications, Digital Media, or related field preferred)
• Strong organizational skills and attention to detail
• Familiarity with Microsoft 365 and basic digital tools
• Experience with content management systems (CMS) and/or website platforms is a plus
• Basic understanding of file management, naming conventions, and digital asset organization
• Ability to manage multiple tasks and meet deadlines

Preferred Skills

• Experience with Adobe Creative Suite, Canva, or similar tools
• Strong written and verbal communication skills

Learning Outcomes

• Gain hands-on experience in website redesign and digital asset management
• Develop organizational systems for large-scale content projects
• Build foundational skills in marketing operations and digital communications
• Understand brand standards and user experience principles