Assistant Store Manager
@ Insomnia CookiesAssistant Store Manager
About the job
Insomnia Cookies, founded in a college dorm, is a global bakery known for warm delivery and innovative concepts. The ABOM role develops future Bakery Ops Managers by combining hands-on operational work, team leadership, and talent development, supporting bakery excellence and growth.
Requirements
- 1+ year leadership experience
- Coaching and developing teams
- Strong communication skills
- Ability to work in fast-paced environment
- Willingness to perform bakery roles
Qualifications
- 18 years or older
- Experience in hospitality or retail
- Strong attention to detail
- Passion for guest experience
- Food safety certification ability
Full job description
ABOUT INSOMNIA:
Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 350 stores globally, an experiential, “sweet-easy” flagship concept, and large scale operations and delivery capabilities ... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!
The Assistant Bakery Operations Manager (ABOM) is a leadership pipeline role designed to develop the next generation of Bakery Operations Managers. ABOMs are expected to operate at near-BOM level, executing bakery operations with urgency, accuracy, and accountability while building the leadership skills needed to run a bakery independently. This role blends hands-on operational excellence with talent development, administrative ownership, and team leadership. ABOMs act as a true extension of the BOM and must be capable of stepping into full bakery ownership when needed. KEY RESPONSIBILITIES: Operational Execution •Execute all core bakery operations including inventory rotation, scheduling support, staffing coordination, and administrative checklists •Maintain strict adherence to product quality, cleanliness, food safety, and guest experience standards •Support ordering, inventory accuracy, and shrink control •Assist in schedule creation and labor execution to meet operational targets Talent & Team Development •Support recruiting, interviewing, onboarding, and training of new staff •Deliver consistent coaching and real-time performance feedback •Hold team members accountable to standards while reinforcing a growth mindset culture •Ensure onboarding and training programs are executed to company standards Leadership & Ownership •Manage bakery operations independently in the absence of the BOM •Model urgency, accountability, and operational discipline •Partner with BOM and Area leadership to identify operational gaps and implement solutions •Maintain continuity of operations during leadership transitions or staffing shortages •Other duties as assigned WHAT SUCCESS LOOKS LIKE: •Able to independently execute all BOM-level administrative and operational tasks •Bakery is fully staffed, trained, and operating at high standards •Strong culture of accountability and consistency •Acts as a reliable operational leader during any coverage scenario •Demonstrates clear readiness and upward mobility toward a BOM role QUALIFICATIONS & EXPERIENCE: •1+ year leadership experience in restaurant, retail, or hospitality operations •Strong operational discipline and attention to detail •Ability to coach and develop hourly team members •Comfortable working in fast-paced, high-volume environments •Ability to perform all bakery roles during peak business periods •Strong communication and problem-solving skills SWEET POSITION PERKS: •Competitive pay + bonus eligibility •Medical, dental, vision & pet insurance •Paid vacation + wellness days •Career development pipeline into BOM leadership •Free cookies every shift •Fun, fast-paced team culture
ABOUT THE ROLE:
At Insomnia Cookies, warm is more than how we serve our cookies—it’s how we show up for our guests, our teams, and each other.
As an Assistant Bakery Operations Manager (ABOM), you’ll help bring that to life every day by working side-by-side with your Bakery Operations Manager to build an energized, well-trained team, create unforgettable guest experiences, and keep the bakery running at its best. You’ll coach and develop people, jump in wherever you’re needed, and take real ownership of the details that make a great bakery great—from staffing and inventory to quality, cleanliness, and execution. And when the BOM isn’t there, you’ll be ready to step up and lead.
This role is built for someone who wants more than an assistant manager job: it’s an opportunity to learn the business, grow as a leader, and develop the skills and confidence to one day run an Insomnia bakery of your own.
WHAT YOU’LL DO:
As a key member of the bakery leadership team, you will:
- Partner with your BOM to lead day-to-day bakery operations and deliver an exceptional guest experience.
- Lead the bakery independently when the BOM is away, keeping the team focused and operations running smoothly.
- Coach, motivate, and develop Shift Leaders and Cookie Crew members through real-time feedback, recognition, and support.
- Support recruiting, interviewing, onboarding, and training to build a strong, fully staffed team.
- Help create schedules and manage labor to meet the needs of the bakery and the business.
- Support ordering, inventory management, product rotation, and shrink control.
- Maintain high standards for product quality, food safety, cleanliness, speed of service, and overall bakery execution.
- Complete required operational and administrative tasks accurately and on time.
- Identify opportunities to improve bakery performance and partner with your BOM and Area leadership to put solutions into action.
- Help create a culture where team members know what’s expected, feel supported, and are accountable for delivering their best.
- Jump in wherever needed—from serving guests and baking cookies to supporting the team during our busiest hours.
MINIMUM QUALIFICATIONS:
Physical Requirements
This position regularly requires the ability to:
Work Environment
This position works in a fast-paced bakery environment that includes frequent interaction with guests, exposure to heat from ovens, refrigerated storage areas, cleaning chemicals, and moderate noise levels. Evening, late-night, weekend, and holiday shifts are a regular part of the business.
Schedule Expectations
Our bakeries are busiest during evenings, late nights, weekends, and holidays. Team Members should have availability during these peak business hours. Scheduling needs vary by location.
Equal Employment Opportunity
Insomnia Cookies is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where everyone feels welcome. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local law.
Reasonable Accommodation
If you require a reasonable accommodation during any part of the application or hiring process, please let us know. We are committed to providing reasonable accommodations to qualified individuals with disabilities.
Additional Information
Employment with Insomnia Cookies is contingent upon successful completion of any background checks, employment verification, and other pre-employment requirements applicable to the position and permitted by law.
Ready to Join?
We’re looking for leaders who bring great energy, take ownership, develop great teams, and love making someone’s day a little sweeter.
When you join Insomnia Cookies, you'll enjoy:
- Competitive hourly pay
- Early Wage Access (get paid the next day!)
- Flexible scheduling
- Employee discount (free cookies!)
- Opportunities for growth into Shift Leader and other bakery leadership roles
This is more than an assistant manager role—it’s an opportunity to learn the business, lead an incredible team, and prepare to run an Insomnia bakery of your own.
If you’re ready to lead from the front, grow your career, and help create warm moments one cookie at a time, we’d love to have you join the Insomnia Cookies family.
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