Manager, Marketing - Santa Monica, 90404

Manager, Marketing - Santa Monica, 90404, United States of America

How we LEAD:

We are currently seeking a Marketing Manager who will handle product and marketing campaignstrategyfor multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externallyin order tokeep projects moving forward whilemaintainingthe overallartistmessage and brand.

HowyoullCREATE:

• Develop and execute full marketing plans and campaigns for single and album launches

• Build customized marketing strategies that reflect each artist's unique identity

• Coordinate allfacetsof the label group tomaintainfocus and progress in relation to specific artists projects

• Work in conjunction with artists, managers, and marketing team to create,maintain, and evolve artist brands

• Seek out andmaintainthe knowledge of each artist and their management teams processes, goals, and overall effortsin order tomaintaina cohesive and effective working relationship

• Generate timelines of project needs and key dates/deadlines with all departments and oversee thetimelydelivery of those needs

• Create and coordinatespecial eventsin conjunction with album releases, specific tour dates, and otherspecial events

• Serve as key liaison for artist management and label

• Brainstorm and produce big marketing ideas,identifythe best idea options, and execute

• Manage a high volume of communication - phone calls,emailsand meetings

• Design and oversee advertising campaigns

• Communicate the status ofartistsprojects routinely with the label staff

• Collaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments.

• Develop audience growth strategies using fan insights, consumption data, and cultural trends.

• Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact.

• Analyze campaign performance and translate insights into recommendations that improve future releases.

• Identify emerging marketing opportunities across new platforms, creators, and fan communities.

• Manage artist marketing budgets, forecasts, and campaign reporting.

• Support artist development by building long-term brand strategies in addition to individual release campaigns.

• Providedirectionto and manage Marketing Coordinator

• Other responsibilities asrequired

Bring your VIBE:

• Bilingual fluency in English and Spanish is required.

• Degree in related field preferred

• 5 years of marketing experience in the music industry required

• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines

• A general knowledge of all departments within a label, including:

• Digital, publicity, A&R, creative,productionand promotion

• Strong communicationand teamwork skills

• Creativity and willingness tothink outside the box

• Strong relationship management skills with artists, managers

• Passion for music, culture, and emerging trends

• Excellent written, verbal, and presentation skills

• Travel required