Senior Manager, Earned Media

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a curious, creative, and media-savvy Senior Manager to join our team in Boston. This role is on our Corporate team, part of Weber Advisory – a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. The role will focus on developing and executing communications, reputation and earned media programs for private- and public-sector clients at the intersection of business, policy, media and culture.

The ideal candidate is an experienced media relations practitioner who can translate strategy into smart, integrated execution. They bring strong earned media instincts, experience managing multiple workstreams, and the judgment to anticipate issues and recommend next steps. Candidates should have experience working with corporations across multiple sectors; experience in technology, financial services, consumer lifestyle and/or healthcare is particularly relevant.

This position will be based in our Boston office on a hybrid schedule.

About you

You are a strong storyteller and media strategist who knows how to turn business and cultural context into compelling stories for the right audiences. You have established relationships across business, national/local broadcast and relevant trade media, and you understand how to navigate both traditional outlets and emerging platforms.

You are organized, resourceful and steady under pressure, able to manage concurrent projects and deliver high-quality work with minimal supervision. You bring sound judgment, curiosity and a collaborative approach; you can guide junior colleagues, keep clients and teams moving, and identify when an issue needs to be elevated. You are ready to turn communications strategy into meaningful earned impact.

Responsibilities

• Lead day-to-day execution of integrated communications and earned media workstreams, ensuring plans and deliverables align with client objectives
• Build trusted working relationships with clients and contribute informed recommendations in client discussions and presentations
• Develop media strategies, story angles and outreach plans; build and maintain relationships with business, broadcast and relevant trade media
• Monitor the media, cultural and policy landscape to identify emerging issues and opportunities that may affect clients
• Translate client, industry and audience insights into proactive and timely communications opportunities
• Draft and edit high-quality media materials, including pitches, press releases, messaging, briefing documents and Q&A
• Coordinate media outreach and campaign execution, balancing deadlines, approvals, client needs and shifting priorities
• Partner with agency, inter-agency and specialist teams to deliver cohesive programs and bring the right expertise into the work
• Manage project plans, budgets, staffing and scope for assigned workstreams; flag delivery or financial risks and recommend solutions
• Coach and support junior team members through delegation, feedback, quality review and hands-on development
• Contribute to organic growth and new business efforts through research, ideas, proposal development and pitch participation

Competencies

• Media Strategy and Storytelling – develop newsworthy narratives and targeted earned approaches
• Client Service – build trust, manage expectations and deliver consistently strong work
• Critical Thinking and Judgment – interpret context, anticipate issues and recommend practical next steps
• Issues and Reputation Awareness – recognize emerging risks and know when to escalate or adapt
• Proactivity – identify timely opportunities and move ideas into action
• Collaboration – work effectively across disciplines and bring the right partners together
• People Development – delegate clearly, coach junior colleagues and give constructive feedback
• Business Acumen – understand scope, budgets, staffing and how work supports client and agency goals
• Future-Forward – stay curious about emerging platforms and use AI responsibly to enhance work and impact

Basic Qualifications

• Approximately 6–7 years of communications, public relations or media relations experience
• Experience managing integrated communications or media workstreams from planning through execution
• Strong earned media and media relations experience, including relevant business and industry media
• Experience working directly with clients and contributing to counsel for senior stakeholders
• Demonstrated ability to manage project timelines, teams and budgets or workstream financials
• Bachelor’s degree

ABOUT US 

Ok, our turn. Who is Weber Shandwick? 

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 + 2025 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2025, 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity for the past three years, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 250 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  
 
Weber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information, visit https://www.webershandwick.com/.   





$81,000 - $98,000

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