Sales Associate - Space Coast Harley-Davidson

@ Sonic Automotive
Sonic Automotivesonicautomotive.com

Sales Associate - Space Coast Harley-Davidson

Palm Bay, FL
Posted 3 weeks ago

About the job

Space Coast Harley-Davidson, located in Palm Bay, FL, offers a wide selection of Harley bikes and accessories, focusing on customer satisfaction and dealer growth. The sales associate role involves prospecting, selling, and follow-up to build customer loyalty and meet sales goals.

Requirements

  • Customer service skills
  • Proven sales experience
  • Knowledge of motorcycles
  • Good communication skills
  • Ability to demonstrate products

Qualifications

  • High school diploma or equivalent
  • Valid driver's license
  • Passion for motorcycles
  • Team player mindset
  • Customer-focused attitude

Full job description

Space Coast Harley-Davidson® is located in Palm Bay, Florida known for its scenic coastal roads, and year-round riding conditions. The area offers long stretches of open road, optimal for our Harley Riders and Motorcycle Enthusiasts!  We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.


The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Duties and Responsibilities:

  • Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
  • Determine each customer’s vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives).
  • Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
  • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
  • Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
  • Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
  • Attend sales meetings and training offered by the dealership and the manufacturer.
  • Maintain a prospect development system.
  • Maintain an owner follow-up system that encourages repeat and referral business.
  • Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
  • Understand the terminology of the automobile business and keep abreast of technological changes in the product.
  • Know and understand equity and values and be able to explain depreciation to the customer.
  • Know and understand the federal, state, and local laws which govern retail auto sales.
  • Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
  • Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

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