Analyst, Portfolio Marketing

Job Description

We're seeking an analytical and strategic thinker to join our Portfolio Marketing team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaigns for Back to School and Evergreen occasions.   You will work closely with cross-functional teams, including brand management, sales, eCom & customer marketing and external agency partners, to develop and execute successful portfolio programs.

Key Responsibilities:

• Portfolio Campaign Analysis: Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.

• Define Success Metrics: Collaborate with stakeholders to define success metrics for portfolio programs, leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams.

• Develop Campaign Roadmaps: Partner with Portfolio Marketing & eCom & Customer Marketing leadership, agency partners, and other stakeholders to create campaign roadmaps, including critical milestones and deliverables.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to analyze brand performance and business drivers, identifying critical brand priorities that inform Portfolio Campaigns.
  • Partner with eCom & Customer Marketing team to analyze business and program performance data to develop and recommend key performance indicators (KPIs) and targets for  portfolio marketing programs
  • Work closely with Commercial Planning & Analytics team to interpret performance trends, inform power window category and display selections/targets, and forecast current year impact of portfolio marketing campaigns
  • Support Portfolio Marketing Sr. Manager in strategic planning, construction of campaign briefs and program executional efforts by providing brand and customer analytics that support decision-making
  • Liaise with in-house creative agency account & creative leads to manage deliverables including, but not limited to, social media, owned digital, promotions, in-store display, and more, ensuring timely and on-budget project delivery
  • Coordinate with both external and internal creative agency account managers to align teams on project timelines and deliverables and schedule major reviews with relevant stakeholders

Requirements:

• 1+ years of experience in marketing analytics, market research, or a related field

• Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights

• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams

• Strong knowledge of consumer behavior and market trends, particularly in the food and beverage industry

• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong organizational skills to manage multiple projects with complex deliverables and stakeholders

 

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$77,800.00 - $97,300.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.