Assistant Store Manager Operations

Job Duties & Responsibilities

• Collaborates with the Store Manager to contribute to developing and executing full-year business growth plans, including forecasting and planning 90+ days out. Ensures operational strategies support long-term success and work to identify opportunities in the store and validate key programs/processes (e.g., BOPIS, ship-from-store, etc.)
• Directly manages a team of Captains (Supervisors) and indirectly manages broader store team through influence, coaching, and development. Equips leaders to lead others effectively and fosters a high-performing, inclusive team environment. Accountable for performance management, including development, annual reviews, and promotional recommendations for the Captain (Supervisor) team, and for holding all teammates accountable for compliance with policies and procedures, including disciplinary and termination recommendations.
• Upholds company merchandising and presentation standards by ensuring compliant execution of established floor sets, signage requirements, price changes, inventory presentation, replenishment standards, etc. Promotes, drives, and leads company programs (i.e., customer loyalty program participation, warranty sales, private label credit card enrollment, etc.). Acts as a role model for service, selling, and leadership behaviors that elevate the athlete experience. Models outstanding athlete experiences by anticipating athlete needs and providing clear, accurate, and knowledgeable information about products and assortment.
• Demonstrates the ability to lead, execute and validate key training initiatives (including cross-training leaders of others). Accountable for ensuring all teammates are trained/equipped to deliver elevated athlete experiences; focuses on accountability through motivation, hands-on coaching, regular exposure, and stretch assignments; builds development plans in partnership with teammates.
• Partners with Store Manager on long-range management of the store workforce and approves Captain (Supervisor) staffing plans. Oversees payroll and staff scheduling to align with budget goals and adapt to athlete traffic and sales trends, ensuring workforce flexibility and schedule effectiveness.
• Hires and builds strong teams by partnering closely with the Store Manager and Captain (Supervisor) team to create targeted hiring strategies to actively source, recruit, and interview potential teammates. Owns hiring decisions for the Captain (Supervisor) population and is accountable for hiring and termination decisions for the hourly population, based on Captain (Supervisor) recommendations. Coaches Captain (Supervisors) on effective interviewing, hiring, and team-building practices.
• Holds teammates accountable for meeting established operational guidelines, brand standards, customer service expectations and company policies. Ensures store safety, standards, and operational procedures are upheld. Creates a store environment where everyone, both teammates and athletes, are always welcome and treated with respect. Adheres to and enforce established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws/guidelines of external governing entities. Hold teammates who fail to meet or comply with expectations accountable.