Senior Director, Brand Strategy - Pharma Agency Access Marketing

@ Avalere Health

Senior Director, Brand Strategy - Pharma Agency Access Marketing

Posted 5 months ago

This job is still taking applications, but it's been up a while.

About the job

Avalere Health is dedicated to reaching every patient by providing innovative healthcare solutions, fostering diversity, and supporting professional growth through flexible, inclusive, and impactful work environments. The Senior Director role focuses on market access strategy and leadership within a global agency.

Requirements

7-10 years market access experience
Agency or industry background
Management experience a plus
Strong strategic thinking skills
Excellent communication skills

Qualifications

Bachelor's degree required
Graduate degree preferred (e.g., PharmD, MPH)
Experience in market access strategies
Proven success with market research
Ability to lead and collaborate

Full job description

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role

As Senior Director, Strategy – Access Marketing, you are critical in leading and supporting our strategy partnerships with our access marketing clients as well as helping to grow our internal strategy team. As a key member of our cross-discipline Access Marketing offer, this role seeks an experienced strategist who is deeply hands-on, balancing the macro picture with the micro details.strategy team, you are responsible for:

- Supporting our strategy partnerships with our existing Access Marketing clients,

- Supporting strategy development for our new business development and growth initiatives for our target Access Marketing clients,

- Supporting the development of our thought leadership footprint with existing clients and in the market, and

- Liaising and partnering in lockstep with strategy counterparts in other areas of our organization, while supporting the growth of Access Marketing’s strategy team.

What you'll do

ACCESS MARKETING STRATEGY – CLIENTS
Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP
Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP
Support SVP, Access Strategy in market access thought leadership activities by:
Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT
Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
Build and grow an external network of strategic partners for collaboration and consultation as needed
Supervise direct reports (if applicable) including managing performance and progressive growth
Mentor, coach, and counsel strategy team members to facilitate their growth and development
Be flexible with travel up to 20-30% of time as needed

About you

Personal AttributesLoves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity
Education and Experience
Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
Management experience a plus
Market Access/Access Strategy Qualifications
Market access agency and/or industry experience required
Advanced understanding of market access marketing, strategies, and trends
Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
Crisp and persuasive communications skills, both written and verbal
Comfortable with public speaking and demonstrates strong presentation skills
Ability to use AI platforms to enhance, but not replace, brand strategic needs
Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint
Work Style
Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset
Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)
Creative and constructive problem solver who can work both independently and within a team environment
Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view
Quick learner with a natural drive and curiosity for continual learning
Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
Proven track record in inspiring teams as well as upholding the organization’s culture with integrity
Exceptional and reliable organizational skills

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We encourage all applicants to read our candidate privacy noticebefore applying to Avalere Health.

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