Senior Communications Design

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

DISCIPLINE OVERVIEW: COMMUNICATIONS DESIGN
Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.
Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.
The Communications Design team dynamically brings brands to life through their actions. They:
• Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
• Lead the creation of the dynamic ecosystem approach to deliver a strategy
• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
• Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
• Champion innovative, forward thinking activities that help brands create value with their audience.

ROLE OVERVIEW: SENIOR COMMUNICATIONS DESIGNER
As Senior Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients’ connections plan.
You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today – from new platforms, to new targeting opportunities. You are an important part of the idea design, the development of the communications architecture and tactics, and the activation of direct digital media plans.
In this role, you produce and analyze consumer, brand and marketing intelligence for the communications plan development. You have a good understanding of the communications planning process, and are able to help mine through tools like Matrix and audience and competitive data from MRI, client and desk research to set the most appropriate communications goals for a given task, and understand the right channels and approaches to take. In addition, you have the ability to negotiate media plans with digital direct partners, make recommendations to clients, and ultimately activate digital direct media.

ROLE AND RESPONSIBILITIES:
Client
• Contributor to impactful communications plan development to meet client needs and deliver communications idea
• Responsible for accurate ongoing management and team dissemination of client facing information (i.e. flowcharts, wholistic media plans, creative documentation, etc.)
Internal
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Work with media vendors and cross-channel activation teams to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
• Support the Communication Design Managers and up in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea

• Accurately manage budgetary updates throughout a Fiscal Year
Commercial
• Contributor to Specialty Business Units revenue growth through planning outcomes
• Contributor to organic revenue from communications design

Key Performance Indicators (KPI’s):
- Client
• Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea
- Internal
• Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
• Able to manage media planning process within OMC proprietary tools ensuring accuracy of information
• Contribute to the RFP process, including undertaking key audience analysis and runs to shape partner selection together with Partnership colleagues
• Create positive relationships with media vendors to assist in the media planning and ideation process

• Manage digital partner negotiations and campaign details
- Commercial
• Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence

QUALIFICATIONS:
• Bachelor degree in related field or equivalent work experience
• 2+ years in integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
• Category or audience experience as relevant per assignment
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Experience analyzing data and market research
• Experience delegating assignments to junior staff
It is the policy of Initiative division of the Omnicom, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.





$75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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For US Job Seekers:

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