Social Media Marketing Specialist - Enrollment Communications

Job Title

Social Media Marketing Specialist - Enrollment Communications

Agency

Tarleton State University

Department

Enrollment Communications

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Job Description

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Social Media Marketing Specialist in the Department of Enrollment Communications. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives—on campus and beyond. Tarleton State University continues to grow its impact across Texas, with four distinct campuses located in Stephenville, Fort Worth, RELLIS-Bryan and Waco, along with a robust online community that extends our reach even further.

 

At the heart of it all is Stephenville, where Tarleton State offers a dynamic environment for faculty and staff. From a lively live music scene and numerous local festivals to rich traditions rooted in the surrounding community, Stephenville provides a vibrant and welcoming atmosphere.

 

No matter where you're located—on campus or online—you are part of a mission that transforms lives and makes a difference across the state of Texas and beyond.

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Important Immigration Information:

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Tarleton State University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Tarleton State University subject to this fee. 

  

In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate. 

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The Social Media Marketing Specialist, under general supervision, coordinates the departmental strategic communications plan and assists in developing prospective student communication across all communication mediums, including but not limited to social media, email, text, mobile app, and print. Serves as a Campus Security Authority.

This is an in-office position located on Tarleton State's main campus in Stephenville, Texas. Working hours are Monday through Friday from 8 am-5 pm or as work requirements may indicate.

Responsibilities:

30% Works with key campus stakeholders to ensure social media communication aligns with the needs of prospective students interested in Tarleton State University, which includes specialty populations.

20% Manage the @TarletonBound and @Tsu_Cogs social media content calendar. Coordinate with other departments across campus to increase post submissions from staff, faculty, and students. Work with the Enrollment Communications student intern team to create social content.

15% Develops and implements social media platform strategies that align with the Enrollment Management communication strategy and manages the social media presence for Enrollment Management. Work with the Enrollment Communications student intern team to create social media content.

15% Create and execute multimedia projects with an emphasis on video storytelling. Manage the Tarleton Bound YouTube page, develop a video production calendar, ensure media adheres to Tarleton brand standards, and repurpose video content for use on the website, social media, and digital marketing.

15% Assists in division print projects that include postcards, mailers, university viewbook, university guides, etc. Will help in the design process using InDesign, Photoshop, Canva, etc.

5% Other duties as assigned

Minimum Qualifications

Required Education and Experience:

• Bachelor’s degree in an applicable field or equivalent combination of education and experience.
• Two years of related experience in e-marketing/web communications and e-marketing campaigns that use pay-per-click and electronic newsletters.

Preferred Education:

• Bachelor’s degree in marketing, communications, computer information systems, or related discipline, or equivalent combination of education and experience.

Knowledge, Skills, and Abilities

• Strong attention to detail. Excellent presentation, writing, and editing skills with the ability to proofread and edit for grammar and style. Comfortable writing clear and effective content for the web, email, and print communication, as well as educational content directed towards prospective students.
• Must be able to balance multiple, simultaneous priorities while meeting deadlines. Excellent organizational and time management skills. Knowledge of word processing and spreadsheet applications.
• Must be able to work well independently and in a collaborative team environment.
• Ability to think creatively about communicating an organization’s message and brand. In-depth understanding of the digital and social media marketing and communications landscape.
• Experience in project management. More than two years of experience in copy-editing, managing web content, and creating communication for various media (text, website, social media, etc.).
• Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer network and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system, if applicable.

Compensation & Benefits

Salary: Commensurate with experience

Salary Range:

The target base annual salary range is $48,592.50 up to $61,940.50 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.

 

We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees. Our Careers Page offers an overview of the great benefits we offer; for detailed information visit our Benefits Information page.

Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

 

Employment applications must include:

• Completed online application

• Cover Letter / Letter of Interest addressing qualifications

• Curriculum Vitae or Resume

• At least 3 current professional references and their full contact information

 

Applications received by Tarleton State University must have all job application data entered.  Failure to provide all job application data could result in an invalid submission and a rejected application.  “See resume” is not an acceptable entry in the job application.  Incomplete applications will not be considered.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.