Marketing Product Manager

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:

• Generous Paid Time Off

• Competitive Medical, Dental & other wellness programs

• Disability and Life Company Paid

• Retirement Plan Options

• Generous Employee Purchase Discounts

Pay Range: $50,000-$71,000

What You’ll Do (Essential Duties and Responsibilities):

• Drive performance marketing campaign production, and ensure test design, messaging and targeting across Performance Marketing channels is consistent and on-strategy

• Lead daily communication work- flows – messaging strategy, creative brief, campaign specifications, timelines, testing and deployment

• Manage and maintain a performance marketing KPI forecast, and be accountable for delivering continuously improving business KPIs for each brand

• Through robust campaign and market analysis, identify consumer trends and opportunities to continuously increase business KPIs, Return-On-Ad-Spend (ROAS) and engagement

• Collaborate with a variety of internal and external partners to ensure messaging and promotion details are aligned with cross-functional teams

• Handle operational details in a ‘roll up your sleeves’ way

• Quality assurance for all Performance Digital campaigns

• Proactively problem solve and identify campaign and business opportunities to innovate, reduce complexity and drive results

• Perform other duties as assigned.

What You’ll Need (Qualifications):

• Bachelor's degree or equivalent experience (required)

• 2 + years real-life experience analyzing and driving revenue generating business outcome (preferred)

• 1+ years of working experience in Google Ads and/or Facebook Business Manager, and experience working in web analytics software (Google Analytics, Adobe, etc.)

• Proven expertise in using Microsoft Excel to perform frequent business and campaign marketing analysis (required)

#LI-DNP