Digital Marketing CRM Specialist, Gamewise

Overview

Delaware North Gaming is hiring a Digital Marketing CRM Coordinator to join our team at Gamewise . As a Customer Relationship Management Specialist, you will be responsible for executing promotional campaign building, coordinating audience segmentation and targeting, and managing lifecycles. If you are looking for a role offering excitement , collaboration , and career growth, join our team!

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities

• Cultivate a deep understanding of platform bonusing and audience builder tools to drive promotional targeting and profitability, configuring audience building, lifecycle automation, and A/B testing for maximum efficiency
• Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonuses, regularly monitoring segmented audiences to assess growth and share actionable insights
• Partner with marketing team members to understand guest behaviors across all channels, identifying opportunities for CRM to enhance engagement and deliver cohesive, dynamic content and offers for each guest
• Execute CRM duties to improve retention rates, profitability, segmentation strategies, and customer experience, ensuring all regulatory and internal compliance governance is upheld
• Leverage lookalike audiences, optimize customer journeys, improve conversion rates, and adhere to quality control processes to ensure data validity, confidentiality, and offer accuracy for all campaigns

Qualifications

• Must be of legal gambling age and able to obtain and maintain a state gaming license
• Minimum of 2 years of experience in a marketing role in online sports betting or online casino preferred
• Minimum of 1 year of experience in marketing and analytics or related educational background required
• Ability to analyze complex gaming data and make strategic business decisions accordingly
• Understanding of the online Sports betting and iCasino industry, casino games, wager types, user flows, and rules