Senior Paid Search Manager
@ WpromoteSenior Paid Search Manager
This job is still taking applications, but it's been up a while.
About the job
Wpromote is a leading digital marketing agency with a collaborative, remote-first culture. The role focuses on managing SEM campaigns across Google and Microsoft Ads for B2B lead gen clients, driving results, and mentoring teams in a dynamic environment.
Requirements
- 3+ years paid search experience
- Agency experience preferred
- Strong communication skills
- Analytical skills
- Knowledge of SEM industry
Qualifications
- Experience managing $50k-$500k monthly budgets
- Proficient with Google Analytics and Excel
- Understanding of SEO and social advertising
- Ability to manage multiple clients
- Organized and able to meet deadlines
Full job description
You Will Be
- Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Mentoring a pod of Coordinators, Associate Managers, and/or Managers
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
- Analyzing paid search campaign results and adjust strategy and budgets accordingly.
- Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
- Incorporating LLM based practices to accomplish account needs
You Must Have
- 3+ years of experience managing multiple client portfolios in paid search industry
- Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
- Excellent verbal and written communication skills
- Excellent analytical skills
- Deep knowledge of the SEM industry and the paid search advertising model
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
- General knowledge of search engine optimization (SEO), social advertising, and web usability
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
- An understanding of customer lifetime value and optimizing towards profits based on client margins
- Ability to manage expectations and priorities
- Experience presenting to senior-level client contacts
- Strong working knowledge with Google Suite
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