Marketing Manager North America

@ Didomi

Marketing Manager North America

Posted 2 weeks ago

About the job

Didomi specializes in privacy and consent management software, seeking a regional Marketing Manager to lead events, brand growth, and sales collaboration in North America. The role involves strategy, asset creation, and demand gen to boost market presence. 350 characters.

Requirements

5+ years B2B marketing experience
Proven event management skills
Demand generation expertise
Experience with sales teams
Strong communication skills

Qualifications

Experience in SaaS or enterprise software
Ability to work independently
Familiarity with marketing tools
Understanding of North American B2B tech ecosystem
Fluent in English

Full job description

Didomi is looking for a Marketing Manager – North America to help us grow our presence in the US and Canadian markets. This is a unique opportunity to own and shape our regional marketing strategy from the ground up, with a strong focus on events, market development, and sales collaboration.

Reporting to the Marketing Director, you will be the primary marketing engine for North America, orchestrating events, building sales enablement assets, and driving demand generation programs that fuel the pipeline.

See what you'll do as follows:

Events

Own the end-to-end planning and execution of physical and digital events in North America (trade shows, conferences, webinars, roundtables, hosted events)

Manage logistics, vendor relationships, booth materials, and on-site coordination

Drive pre-event promotion, on-site engagement, and post-event follow-up campaigns

Measure and report on event ROI, lead capture, and pipeline influence

Market Development

Help establish and grow Didomi's brand awareness in the North American privacy & consent management space, and Addingwell’s brand awareness in the server-side space

Identify and act on local market opportunities (media, associations, podcast…)

Localize global campaigns for the North American audience and adapt messaging for regional relevance

Sales Collaboration

Work hand-in-hand with the North American Account Executive and SDR teams to align marketing programs with pipeline goals

Participate in monthly GTM calls and provide marketing performance updates

Coordinate with the Customer Success team on retention and expansion marketing initiatives

Asset Creation & Enablement

Coordinate the creation of local marketing assets: landing pages, one-pagers, case studies, videos, and more

Ensure sales teams are equipped with up-to-date collateral to support every stage of the buyer journey

Work with global marketing to adapt and produce region-specific content

Reporting & Budget

Own the North America marketing budget: planning, allocation, and spend tracking

Set up and maintain KPI dashboards covering lead generation, pipeline contribution, and event performance

Continuously analyze program effectiveness and propose improvements

What We're Looking For

5+ years of B2B marketing experience, ideally in SaaS or enterprise software

Proven track record managing events (in-person and virtual) end-to-end

Strong understanding of demand generation and how marketing drives pipeline

Experience working closely with sales teams in a fast-paced environment

Ability to work autonomously and manage multiple projects simultaneously

Super hands-on

Excellent written and verbal communication skills in English

Familiarity with tools like HubSpot, Salesforce, Notion, and webinar platforms is a plus

Familiarity with AI tooling for marketing purposes and Claude.ai

Knowledge of the North American B2B tech ecosystem

Recruitment Process

Screening call with HR
Interview with Marketing Director
Discussion with COO & VP Global Strategic Accounts
Final interview with a Co-founder (CRO or CEO)

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