Event Marketing Manager - Grand Rapids, MI area

@ Window Nation
Window Nationwindownation.com

Event Marketing Manager - Grand Rapids, MI area

Posted 2 days ago

About the job

Window Nation, with nearly 20 years of experience, specializes in home improvement, focusing on windows and doors. The role involves managing event marketing initiatives, leading a team, and driving lead generation to support growth and strengthen brand presence in the market.

Requirements

  • Customer facing leadership
  • Event planning experience
  • Strong organizational skills
  • Ability to handle multiple priorities
  • Proficiency in Microsoft Office

Qualifications

  • High school diploma or GED
  • 2+ years leadership experience
  • Valid driver's license
  • Ability to lift 50 pounds
  • Comfortable outdoors for extended periods

Full job description

At Window Nation, we don’t just replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

We're hiring IMMEDIATELY for an Event Marketing Manager in the Grand Rapids, MI area. This role will manage all aspects of event planning and execution, designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers. This is a leadership position and requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire our local Columbus, OH event marketing team.


Core Role Responsibilities

  • Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
  • Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area
  • Responsible for budget forecasting, inventory management, and maintaining approved budget
  • Responsible for exceeding sales lead quotas based upon established KPIs
  • Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
  • Manage event representative schedules to ensure that event calendar is staffed for success
  • Partner with branch operations, marketing, and sales to grow strong brand presence within the market
  • Track and report event metrics to evaluate event team & individual performance.
  • Required travel up to 40%
  • Required to work weekends and/or evenings to support scheduled events

    • Basic Qualifications

  • High school diploma or GED
  • Ability to lift up to 50 pounds (with or without accommodation)
  • Ability to remain in a stationary position 50% of the time; up to 6 hours during event (with or without accommodation)
  • 2+ years in a customer facing leadership position
  • Valid driver's license and driving record that meets company's insurance requirements
  • Ability to drive a box truck
  • Comfortable walking and standing outdoors for extended periods of time, with or without accommodation.

    • Preferred Qualifications

  • Associates degree
  • Experience in event marketing, field marketing, sales, or lead generation
  • Strong negotiation, recruiting, and training skills
  • Self-starter with ability to manage and develop others
  • Ability to handle multiple priorities at one time
  • Strong planning and organizational skills, including attention to detail
  • Proficiency using Microsoft Office Suite 
  • Ability to work in a fast-paced, high-energy, team-oriented environment.
  • Excellent verbal and written communication skills


    • What We Offer:

    ~ Competitive pay and bonus opportunities

    ~ Full benefits package including medical, dental, vision, life, and 401(k) retirement options

    ~ Paid time off

    ~ Growth opportunities within a rapidly expanding company

    ~ A supportive team culture where your contributions matter


    Why Window Nation?

    At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.


    #LI-NB1

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