Burnsville Mazda Digital Sales Performance Manager

Own the Data That Drives the Store

Every dealership is sitting on a customer database worth more than it realizes. Most never work it. This role exists because we do, and we're looking for the person who wants to own that.

You'll run the systems that turn our existing customers and unsold opportunities into appointments on the calendar: the CRM, the equity mining platform, the lead routing, the campaigns, and the reporting that tells everyone what's actually working. When you build a campaign on Monday, you see it on the board by Friday.

At Walser, we're committed to investing in our people. We foster a culture built on family, career growth, diversity, and opportunity. This seat sits close to the business. You'll work directly with the General Manager and the sales desk every day.

Who We're Looking For

You don't need dealership experience. We've hired strong people into this kind of role out of CRM and marketing operations, inside sales and SDR leadership, e-commerce and lifecycle marketing, call center operations, and sales analytics. What those backgrounds share is what matters here: you're comfortable in a database, you think in campaigns and conversion rates, and you'd rather build the process than work around it.

If you have DriveCentric, AutoAlert, VinSolutions, eLead, or similar experience, you'll ramp faster. If you don't, we'll train you on the platforms. What we can't teach is the instinct for finding the opportunity hiding in the data.

A note on the title: this is a manager of process and performance, not a manager of direct reports. You'll coach and support Customer Specialists on lead handling alongside the GM and Sales Managers, but you won't carry a headcount. If you want influence without the org chart, this is that role.

The Opportunity

• On-target earnings: $75,000+, with potential for $100,000+
• The tools: DriveCentric CRM and AutoAlert equity mining. You'll be the expert user, not a passenger.
• The visibility: Daily contact with the General Manager and Sales Managers. Your reporting sets the conversation.
• The impact: Appointments you generate show up on the board the same week
• Growth: We promote from within. This seat builds a working understanding of how a store makes money, which opens doors into sales management, marketing, and operations.

What You'll Do

• Build and run a daily service-to-sales process that turns service lane traffic into sales opportunities
• Own monthly and ad hoc database and equity mining campaigns from build through results
• Serve as the expert user in DriveCentric (CRM) and AutoAlert (data mining), supporting requests from across the store
• Manage CRM business rules, plan management, lead source management, maintenance, and user setup
• Set the standard for digital lead handling and adapt strategy as the business changes
• Monitor incoming leads and route them to the sales team quickly and equitably
• Drive incremental sales, service, and acquisition appointments through proactive outreach to existing customers and unsold opportunities
• Own daily, weekly, and monthly reporting on the metrics that matter
• Partner with the General Manager and Sales Managers to spot Customer Specialists who need coaching, and help build the plan to get them there
• Uphold Walser's Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

What You Bring

• Comfort working in a customer database, including segmenting, building lists, and pulling your own reporting
• A track record in sales, sales operations, or campaign-driven marketing where you owned a number
• The judgment to look at conversion data and know which lever to pull
• Strong verbal and written communication. You'll be presenting results to the GM and coaching salespeople in the same day.
• Comfort holding a standard with people who don't report to you
• Willingness to learn our platforms if you haven't used them (we'll train you)
• Valid driver's license and acceptable driving record
• A plus, not a requirement: DriveCentric, AutoAlert, VinSolutions, eLead, or similar CRM and equity mining experience, dealership or automotive background, and bilingual fluency

What's In It For You

• Health Benefits: Medical, dental, and vision through Blue Cross Blue Shield, plus HSA and FSA access and company-paid life insurance
• 401(k) with Employer Match, Paid Time Off, and Employee Assistance Program (EAP)
• Fertility and Adoption Assistance: Up to $10,000
• Paid Clothing Program: Curated branded Walser apparel twice a year, on us
• Employee Discounts, referral bonuses, Employee Resource Groups, and Walser Foundation community involvement

If you want a role where the campaign you build today shows up on the board this week, we want to hear from you.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.