HR Program Consultant, Health & Welfare

Lamar's Corporate Office is looking for an HR Program Consultant, Health & Welfare! This position is the organization’s subject-matter expert focused on the strategy, analysis, and administration of the company's self-funded Medical plan, as well as the fully insured Dental and Vision (MDV) plans. This role manages programs with significant financial exposure and operates with minimal supervision, ensuring all health plans adhere to plan provisions and regulatory guidelines. This role analyzes trends and industry best practices to maintain a competitive, compliant, and cost-effective benefits offering, supporting our Total Rewards program and overall employee well-being.

Lamar’s Corporate Office in Baton Rouge, LA is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days!

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel.
• Check reviews and company updates on our Glassdoor page.
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday-Friday 8a-5p work schedule
• A competitive salary
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• A comprehensive training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Deep familiarity with standard concepts, practices, and procedures within self-funded health and welfare benefits administration.
• Creativity and latitude are needed for evaluating and modifying plans to accomplish goals and leading complex vendor relationships
• Ability to partner with brokers and consultants to interpret claims data, utilization trends, and plan design scenarios and translate findings into strategic recommendations
• Strong knowledge of federal and state health and welfare regulations including ACA, ERISA, HIPAA, MHPAEA, and PCORI
• Excellent written and verbal communication skills with the ability to simplify complex topics for non-expert audiences
• Proficiency in leveraging AI tools and platforms for HR functions such as data analysis and process automation, with a strong understanding of ethical AI usage, data privacy, and bias mitigation

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com.

Education and Experience:

• Required:
• Bachelor's degree in Human Resources or a related field.
• 8–10+ years of experience in benefits or a related HR area, with a strong focus on self-funded health and welfare plan administration.
• Demonstrated experience in financial modeling, including claims utilization analysis and plan design scenario modeling.
• Proven ability to partner with brokers, actuaries, and external consultants to evaluate vendor performance and design competitive benefits programs.
• Track record of developing and executing multi-year health plan strategies with a focus on cost containment and maximizing return on investment (ROI).

• Preferred:
• CEBS, CBP, PHR/SPHR, or SHRM-CP/SCP certification.

A day in the life:

• Health Plan Administration & Vendor Management
  • Research, analyze, evaluate, and administer the company's Medical, Dental, and Vision benefit plans alongside an extended portfolio including prescription drug management, HSA plan, specialty pharmacy carve-outs, clinical care management, EAP, and digital health solutions.
  • Manage complex vendor relationships across this full ecosystem, ensuring cost-effectiveness and program efficiency for a significant medical plan investment.
  • Serve as the primary internal point of escalation for complex member issues, coordinating across carriers, PBMs, specialty vendors, and plan counsel to drive timely and compliant resolution.
• Compliance & Regulatory Oversight
  • Ensure complete compliance with all applicable governmental, state, and federal regulations related to health and welfare plans, including ACA, ERISA, COBRA, HIPAA, and MHPAEA.
  • Own or coordinate required regulatory filings including PCORI fees, RxDC reporting, 1095-C/1099-HC, gag clause attestations, and Summary Annual Reports.
  • Partner with legal counsel and external advisors to maintain plan documents, SPDs, SMMs, and plan amendments, ensuring alignment between plan documents, administrative practices, and vendor setup.
  • Monitor legislative and regulatory developments and recommend timely plan or process updates accordingly.
• Strategy & Analysis
  • Monitor health benefit trends across the business environment and stay current on all applicable MDV-related legislation.
  • Partner with benefits consultants and brokers to analyze claims utilization data, model plan design scenarios, and develop multi-year health plan strategy with a focus on cost containment and maximizing ROI on the significant plan investment.
  • Translate analytical outputs and broker recommendations into actionable proposals for leadership.
  • Lead evaluation and implementation of new point solutions and programs — including specialty carve-outs and decision support tools — from vendor selection through legal review, SPD integration, testing, and communications launch.
• Operations Oversight
  • Serve as the subject matter expert for benefits operations, including open enrollment, qualifying life events, eligibility rules, and HSA contributions, with execution support from HRIS.
  • Provide direction and issue resolution when exceptions, escalations, or process decisions arise.
  • Maintain SOPs, project trackers, and program documentation for all benefits initiatives.
• Employee Communication & Support
  • Provide a variety of services including comprehensive employee communication and education on health plans, efficient issue resolution, and clear plan clarification for all health and welfare coverage.
  • Develop announcement emails, intranet content, and manager talking points that translate complex regulatory and benefit topics into plain language for a diverse, multi-state workforce.

Physical Demands and Work Environment

• The primary work environment is an office.
• The physical demands for this position include light to moderate lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Nights spent traveling, away from home, are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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