Performance Marketing Manager
@ AircallPerformance Marketing Manager
This job is still taking applications, but it's been up a while.
About the job
Aircall is a customer communications platform used by 22,000+ companies. The Performance Marketing Manager role focuses on executing paid campaigns, optimizing performance, and collaborating with sales and marketing teams to boost growth.
Requirements
- 5+ years in performance marketing
- Experience in digital marketing
- Strong data analysis skills
- Proven campaign management ability
- Excellent communication skills
Qualifications
- B2B software industry experience
- High attention to detail
- Organizational skills
- Curious mindset
- Ability to manage multiple projects
Full job description
Key Responsibilities:
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership.
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
- Stay current on industry trends and best practices across all ad platforms and channels.
Qualifications
- 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
- High attention to detail when working with financial data, performance data, and campaign setup across platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Similar jobs
- I
Product Marketing Manager II
Impact.com · Columbus, Ohio, United States
Posted 1 month ago - W
Digital Marketing Specialist (US)
Wing Assistant · Columbus, Ohio
Posted 6 months ago - C
Team Lead, Market Operations
Carvana · Heath, Ohio, United States
Posted 12 months ago - P
CDL Class A Delivery Truck Driver
Performance Foodservice · Columbus, Ohio (OH)
Posted 2 days ago - P
CDL Class A Shuttle Driver Home Every Day
Performance Foodservice · Columbus, Ohio (OH)
Posted 3 days ago - M
Paid Market Research Study Participant - Work From Home
Maxion Research · Columbus, OH, United States
Posted 1 week ago