Alfa Romeo Marketing Manager

The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.

Key Responsibilities:

Brand Leadership & Strategy

• Serve as the single point of accountability for Alfa Romeo brand marketing in North America
• Translate global direction into regionally relevant strategies and executions
• Define priorities and optimize impact
• Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates

Marketing Collaboration & Execution

• Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
• Ensure alignment across internal Stellantis stakeholders and agency partners
• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
• Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
• Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
• Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
• Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
• Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
• Partner with teams to activate launches, lifecycle campaigns, and key milestones
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities

Dealer & Retail Support

• Support dealer communications and launch calls (CRM, digital, experiential updates)
• Partner on co-op programs, dealer websites, and retail marketing integration
• Ensure alignment between brand initiatives and dealer execution

Performance & Reporting

• Track and report on brand KPIs, campaign effectiveness, and engagement metrics
• Prepare executive-level updates (business reviews, leadership presentations)
• Identify opportunities to improve efficiency and drive measurable results

Key Deliverables

• Monthly Go-to-Market Deck
• Cross team collaboration with Brand Managers related to incentive direction and comms
• Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
• Purchase Order Reviews

Cross-Functional Partners Engagement

• Drive Days/Training
• Advertising
• PR
• Experiential
• Auto Shows
• BC/Field Staff
• Global Team
• Agency Partners